Every campaign change — by an AI tool or your team — is checked against your rules, logged permanently, and traceable back to performance.
AI tools are already changing your campaigns. The question is whether you control those changes.
No black-box decisions. No guesswork. No surprises.
The Problem
Your CPL spikes Thursday night. A budget shifts without warning. Targeting expands without your input. And you are left asking:
AI tools act on your campaigns without asking
Automations run without a clear approval trail
Dashboards show outcomes — not the decisions behind them
You do not lack data. You lack visibility into the decisions driving it.
Real Scenario
Not guesswork. Decision-level clarity.
From hours of investigation to seconds of certainty.
How It Works
Every campaign action — budget shift, targeting update, bid change, creative swap — becomes a structured record.
Krapheno checks each action against the thresholds you set. Safe actions go through. Risky ones come to you first.
Every decision is logged with the rule that applied, who proposed it, and the outcome. Nothing can be edited or deleted.
When CPA moves or ROAS shifts, trace it to the exact decision that caused it — in seconds, not hours.
No action without a check. No outcome without a trace.
Core Features
→ to "this exact decision caused it"
No more "we think this happened." Only "this decision did."
Every campaign change in sequence, with your rule outcome next to it.
Click any CPA spike and trace it to the exact change that caused it.
See which decisions were approved, sent for review, or stopped — and why.
Know which AI tool or team member proposed each action and under which rule.
Link CPA changes, ROAS shifts, and CPL trends directly to specific decisions.
Reconstruct exactly what happened, in order, for any campaign.
Built For
Krapheno is for performance marketers, campaign managers, and agency operators running AI tools on live ad spend — who need to stay in control of every decision.
"The more AI tools you run on your campaigns, the more you need a layer that tells you what they actually did."
Plain language — no engineering needed
Nothing gets edited or deleted
AI tools and your team alike
CPA and ROAS traced to decisions
Take Control
Know every decision. Control every outcome.
Krapheno is for campaign teams who need to stay in control as AI tools take on more of the work.